I worked as the project manager on Total fitness management.com
This meant I had a brief of the requirements of the site and I had a budget.
I then resourced international programmers through an online job bidding web site “Elance” 
I employed a team of developers and programmers from India.
I then set about working with this team through online chat program “Skype” 
The site took nearly 6 months to get to stage 1 with 3 more stages in development.